Rob joined Plum Productions, Corporate Video Production Boca Raton, South Florida in 2011. As Director of Operations and Business Development, the goals are ensuring Plum Productions continues to grow while supporting the team and clients. His  extensive leadership experience in operations retail and attention to detail helps the team be more productive with their time while maximizing the output for Plum's clients.

Learning how to sell the way people buy has been Rob's approach for a while. The key is listening to the potential buyer and learning what they need before trying to promote or sell anything. Listen to The Slow Pitch Podcast as Rob teaches Lane sales tactics that work using this approach. 

Topics include everything from Creating Your 30-Second Sale Pitch to Finding Pain to Make the Sale. We also share real-life experiences to help you, the listener, better understand the concepts we're discussing. Using real-life examples without confidential details to help you, the listener learn how to sell. 

Rob started as the drummer for Rat's Mouth and Dan and the Band while supporting the Golden Bell Education Foundation. During that first event, Rob learned how to play one song with a band and performed in front of a live audience. Since then, he's continued to hone his skills and add an extensive set list to his abilities. He has performed on occasion at Crazy Uncle Mike's, Prosperity Brewing, and Sunset Cover Amphitheater.